Incredible Minerals Today

It's a White Out! EP Minerals' Celatom Brights for Paint & Coatings

Posted by Julie Brown

Apr 11, 2016 3:55:02 PM


Get out your sunglasses. It’s the brightest white diatomaceous earth (DE) and perlite available and perfect for the paint & coatings industry. It’s Celatom BrightsTM, EP Minerals new line of functional additives, engineered just for paint and coatings. This week we’re in Indianapolis, Indiana at the American Coatings Show. We’re there talking about our new line of high-efficiency materials for matting, texture and rheology. Our Celatom Brights product line includes flux-calcined DE, natural virtually crystalline silica (CS) free DE, perlite, cellulose and polyethylene (PE) thixotropes.

We’re excited about this new product line for a few reasons. They’re virtually CS-free products, which means you’ll spend less time on regulatory issues. They’re lower density, which gives you more performance with less additive. They improve TiO2 spacing. Oh, and did we mention? They’re really bright white.

Our natural virtually CS free DE product:

  • CelaWhite™, the brightest natural DE available

Advantages of our natural grades:

  • Lower density than competing products so you need less product
  • Superior opacity and flatting
  • Superior 60° and 85° gloss control
  • Less porosity, more stain resistant
  • High brightness
  • Uniform diatom distribution

Our flux-calcined DE products:

DE is not just a “filler” but a multi-functional mineral additive that can improve the overall performance of paint or coatings. In addition to the gloss and sheen control, DE also:

  • Provides titanium dioxide (TiO2) extension
  • Controls solvent release and open time
  • Controls polish or burnish
  • Helps control viscosity and shelf stability
  • Resists cracking
  • Provides consistent touch-up performance

Our 100% pure cellulose powdered product:

  • Pre-co-Floc®    Strong, thickening effect. Better slump resistance. Crack inhibitor.

Our thixotropic polyethylene (PE) fibers product:

  • CelaThix®   High-density PE fibers. Fumed silica replacement. Exceptional thickening.

Our perlite product:

  • Celatom Perlite Very low “dry & wet” bulk densities. Lightweight texturing additive.

Learn more about Celatom Brights and their opacifying and matting capabilities. Check out our new Celatom Brights product brochure. Contact your sales representatives or distributor today to learn more. Oh, and don't forget your sunglasses - it's bright out!

Topics: Functional Additives


About this blog

Incredible Minerals Today gives readers insights and information about new exciting uses for diatomaceous earth, perlite and clay around the world today, plus the latest information about EP Minerals. 

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