Yeehaw! It’s Reno Rodeo time! The "Wildest, Richest Rodeo in the West," turns 100 years old this year. The 10-day event draws over 140,000 fans, and it’s the 4th richest PRCA (Professional Rodeo Cowboys Association) tour rodeo. Not only does Reno love this event because it’s part of our heritage, but it also brings in $57 million into our economy. The cowboys love this rodeo, too. The main stock contractor, Cotton Rosser says, "Next to the National Finals Rodeo, this is the best one there is. All the top cowboys come here, and we have six or seven of the best stock contractors.”
