Incredible Minerals Today

Millions of Years in the Making: Celatom Brights for Paint & Coatings

Posted by Julie Brown

Apr 28, 2017 10:49:40 AM

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This week's blog post comes to us from The Cary Blog. Thanks to The Cary Company for featuring our Celatom Brights paint & coatings products in this special post.

What are the most important factors in choosing products for the paint and coatings industry? In a recent customer survey, high quality and the ability to meet “spec” consistently ranked as the highest in customer responses. EP Minerals’ uses unique ore deposits, from the Aulacoseira Granulata diatoms of ten million years ago, for the diatomaceous earth (DE) in their paint and coatings products. The production process produces more consistent product performance, which means that you’ll spend less time on quality control issues.

EP Minerals’ portfolio of bright white diatomaceous earth (DE) products are called Celatom Brights. This line of products is produced exclusively for the paint and coatings industry – high-efficiency materials for matting, texture, and rheology. The Celatom Brights product line includes a variety of flux-calcined DE products and a unique natural DE product. They’re lower density, which gives you more performance with less additive. They improve TiOspacing. Oh, and did we mention? They’re really bright white.

Advantages of Celatom Brights diatomaceous earth products:

  • Lower density than competing products, so you need less product
  • Superior opacity and flatting
  • Superior 60° and 85° gloss control
  • Less porosity, more stain resistant
  • High brightness
  • Uniform diatom distribution

EP Minerals’ natural virtually CS free DE product:

CelaFlat+™ (also known as LCS-3), a high efficiency and performance DE. It’s a unique, matting additive that has many benefits that include:

  • You’ll use 9% less by weight as compared to the leading competitive products. You can gain more performance with less additive in your paint formulations with CelaFlat+.
  • The product has less than reportable crystalline silica levels, which means more time for business and less time on regulatory issues.
  • It exhibits superior opacity and flatting efficiency and exhibits superior 85° sheen control.
  • It has less porosity, which means more stain resistance.
  • This product improves TiO2 spacing, so you can use 5-10% less TiO2 and save more money on your paint formulation.

Our flux-calcined Celatom DE products:

DE is not just a “filler” but a multi-functional mineral additive that can improve the overall performance of paint or coatings. In addition to the gloss and sheen control, DE also:

  • Provides titanium dioxide (TiO2) extension
  • Controls solvent release and open time
  • Controls polish or burnish
  • Helps control viscosity and shelf stability
  • Resists cracking
  • Provides consistent touch-up performance

Learn more about Celatom Brights products and their opacifying and matting capabilities. Check out the Celatom Brights product brochure.

Contact EP Minerals or The Cary Company to learn more. Oh, and don’t forget your sunglasses – it’s bright white out!

Topics: Functional Additives